Where do the Brighton Socks profits go?

It’s all very well making bold claims about giving away 100% of profits, but if I were you, I’d want to know a bit more about where the money goes. In a world where greenwashing is rife, you can't be too careful. So in answer to your questions, this blog’s all about the Brighton Socks’ beneficiary, the Low Carbon Trust.

Shortly after launching The Brighton Socks Company in October 2024, I experienced something of an epiphany. Having started out with the intention of donating the profits to a large, international impact fund (that felt rather too corporate for my liking), I soon realised I wanted to partner with an organisation that was smaller in scale and closer to home. That’s not to say I didn’t want to support climate saving initiatives elsewhere in the world, but I did want to feel more directly connected to where the money was going.

So, one cold but sunny autumn day, me and the Brighton Socks dog (Bootsy Collins, or Boots for short) took a stroll over to Stanmer Park, a large, green and treelined open space on the northern outskirts of Brighton. Winding our way through fields and woodland, we eventually found the Earthship (pictured above), where I’d arranged to meet Mischa from the Low Carbon Trust. Mischa himself built the Earthship about 20 years ago, but more on that another time. Despite the chill in the air, we sat outside in the glorious sunshine and quickly agreed a deal: from that idyllic moment on, and to help support their vital work, Brighton Socks would donate 100% of profits to the Low Carbon Trust.

Briefly, the main objective of the Low Carbon Trust is to tackle climate change. They do this through highlighting the connection between buildings, behaviour, energy use and carbon emissions. So this means their work is relevant to each and every one of us, in every aspect of our lives, whether you're in Brighton, Berlin or Bangkok etc. To help encourage a low carbon lifestyle, Mischa and the Low Carbon Trust develop and promote low carbon buildings, policies and livelihoods in the face of climate change. And they do this by running innovative sustainable construction projects, research projects, green building courses and Eco Education Days for schools, as well as running low carbon consultancy services and awareness raising events. Hopefully you can now see why I felt so passionately that the Low Carbon Trust was the right place to send the Brighton Socks profits. A no brainer, if you will.

I must now, therefore, say a huge THANK YOU to Mischa for trusting me to put the Low Carbon Trust’s name alongside The Brighton Socks Co. I didn’t go into business to make money for the hell of it, so having this partnership in place is an integral and essential part of what motivates me. However, the reality is that 100% of profits won’t amount to very much if I don’t manage to sell many pairs of socks. So, that’s where you come in.

Quite simply, the more socks you buy, the more profits I’ll be able to donate. And this is why you might occasionally read the following statement: “the power is in your pocket”. Because you, the conscious consumer, have a choice. You can buy your socks from conventional retailers who may well spend all their profits on fast cars and foreign holidays. Or you can buy from The Brighton Socks Company, who donate all their profits to the Low Carbon Trust. In that way, the power is, quite literally, in your pocket.

If you have more questions (and I suspect you do), why not read about what I mean by 100% for the Planet!

And you might also want to check out Mischa and the Low Carbon Trust.

Thanks folks, I couldn’t do this without you

Amanda xx